Bilbord Kao Sredstvo Urbanog Spektakla
Billbord As An Instrument Of The Urban Spectacle

Summary/Abstract: Regarding the complex relationship between the city and spectacle, as well as a special place and importance of urban communication, modern city establishes as a stage spectacle society. Due to its inovative approach mediatecture as the integration of architecture and technology have become one of the main holders in urban construction. Mediatecture can be seen as programming of the façade as a specific process vary depending on the individual needs of an object. The goal is to establish emotional connection between the viewer and the architecture. Projects Urban Screens – Magical Mirrors (interactive screens that respond to temperature, movement and position of a passer) and A Wall is a Screen (a group of young men projecting different content on a flat wall in the city without notification) are very effective interventions and creative diversions of active participants of the urban life.

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