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Change Management in the Strategy Implementation Process
Change Management in the Strategy Implementation Process

Author(s): Piotr Markiewicz
Subject(s): Economy
Published by: Mykolas Romeris University
Keywords: strategy; strategic management; implementing strategy; change management

Summary/Abstract: In this article, a discussion on the strategic management process was presented, paying special attention to issues relating to strategy implementation. The selected paradigms and models of strategic management were discussed. Concentrating on an organic approach, the meaning of change management in the process of strategy implementation was presented. Implementation of the strategy has been treated as the relocation of model of a “dead” system, that is strategic plan, into a “live” system, that is, an organization achieving its defined strategic goals. It requires not only changes in the static organizational structure, but, above all, changes in the methods of approach to employees functioning in the organization. These changes require creativity, innovation and perception of an organization in the categories of processes implementation.

  • Issue Year: 5/2011
  • Issue No: 2
  • Page Range: 257-267
  • Page Count: 11
  • Language: English