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New Trends in Advertising
New Trends in Advertising

Author(s): Peter Olekšak
Subject(s): Media studies
Published by: Norbertinum
Keywords: media; advertising; tendencies; advertising agency

Summary/Abstract: Advertising is a solid part of our times. There is visible historical development in placing an order, production and application of advertising. The on-line advertising together with the web pages containing videoblogs seem to be the latest trend. Images govern our period, films, games, an imaginary world, or videoblogs are more attractive than a text. We suppose that especially the internet cyber world is the place of the future development of advertising within its unlimited forms and possibilities.

  • Issue Year: 2008
  • Issue No: 1
  • Page Range: 95-101
  • Page Count: 7
  • Language: English