Montenegro Pushes for Exclusivity in Tourism Brand
Montenegro Pushes for Exclusivity in Tourism Brand

Summary/Abstract: Despite the continuing effects of an uncertain economy on tourism globally and regionally, Montenegro remains determined to carve out an identity as a chic, sophisticated and exclusive destination, as ongoing development projects show. Speaking for Britain’s Daily Mail, tourism ministry official Ferdinand Wieland attested that the government’s strategy “…is to not just renovate old hotels, but create state-of-the-art new projects and turn Montenegro into a higher-quality tourist destination.”

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