The real expert or a media creation? Analysis of the phenomenon o f creating experts for entertainment. Cover Image

Prawdziwy ekspert czy wytwór medialny?Analiza zjawiska kreowania ekspertów na potrzeby programów rozrywkowych
The real expert or a media creation? Analysis of the phenomenon o f creating experts for entertainment.

Author(s): Bożena Sobczak
Subject(s): Social Sciences
Published by: Wydawnictwo Naukowe Uniwersytetu Pedagogicznego w Krakowie
Keywords: media; authority; media expert; leader of social opinion

Summary/Abstract: The real expert or a media creation? Analysis of the phenomenon o f creating experts for entertainment. Obedience to authority is usually the behavior of human life resulting from the formation of social roles. Being an authority in a society depends on many factors, often it is the great knowledge or talent. Media, often playing the role of opinion leaders in many areas, will tend to be authorities and experts in various fields or – depending on their needs – will create them. The role media play today is not only information but also entertainment. Creation of experts and authorities to the needs of entertainment has recently become the basis for many programmes. This article aims to look at this phenomenon on the example of such programmes as „Superniania,” „Kuchenne Rewolucje” and „You can dance”.

  • Issue Year: V/2013
  • Issue No: 1
  • Page Range: 73-80
  • Page Count: 8
  • Language: Polish