Deficit vědomí stylu a žánru textu a “multimediální čtenář” v areálu
Consciousness Deficit of the Genre, Stylewording, and “Multimedial Reader” in the Areal

Summary/Abstract: The author devoted the problems with reading in local and global sphere. There are many academic disciplines which deal with issues of text, but in most cases they focus on two distinct levels of text reception: linguistic and semiotic. The contemporary addressee of any text is increasingly under the influence of the mass media, multimedia and the combination of text, picture and sound. The students are so heavily influenced TV clips, games and www. Тhе аdvertisement and their ever faster lifestyle that they are losing their sense of the word, of diction, abstraction, metaphor and synonym in texts. At our millenary fairy-tale and advertisement is the counterbalance of contemporary tendency towards "interiour nonverbal dialogue" with stereotypes of foreign fairy-tales and short stories in TV and www.

• Details
• Contents