COMUNICAREA DE CRIZĂ. ROLUL COMUNICĂRII ÎN CRIZELE POLITICO-MILITARE REGIONALE
Communication in Crisis-Scenarios. The Role of Communication in the Regional Political-Military Crises

Summary/Abstract: By synthesizing the features, the typologies and particularities of certain crises and their results, we reveal the basic concepts for communication in the context of crises, such as: the dynamic (proactive) strategies and the rutinary (passive and reactive) ones, used only in order to get aut of inertia or to respond efficiently to a challenge. The system of crisis communication is of a particular interest, with its entire series of techniques and managerial components (the team, the plan, the press center, the public relations specialist and so on). Nevertheless, the problematic of international political-military crises, with their phases of underground, hidden smoldering (latent manifestation), of emergence and ”erruption” (escalation), either momentary or transitory, occur according to the same pattern, leading, eventually, to a rebound and the reestablishement of balance.

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