Marketing of Library Services in Europe Cover Image

Marketing of Library Services in Europe
Marketing of Library Services in Europe

Author(s): Ionel Enache
Subject(s): Social Sciences
Published by: Universitatea din Bucuresti, Colectivul de Stiinte ale Informarii si Documentarii
Keywords: marketing; library marketing; promotion

Summary/Abstract: This paper based on a few articles written by specialists from different European countries contains an objective analysis of the way the marketing techniques and instruments are implemented in libraries. In Europe, we can see that library marketing is present in different forms; in some countries it is more intense and in others it is less strong. We will surprisingly discover manifestations of marketing in unexpected places, in less developed countries, with few financial possibilities but opened to this domain and oriented towards the users, and in more developed but traditional countries, marketing techniques are in an incipient phase. Unfortunately, libraries are a long way ahead from this perspective.

  • Issue Year: 2007
  • Issue No: 11
  • Page Range: 110-117
  • Page Count: 8
  • Language: English