Visualising the EU: the Central and East European Enlargement Experience
Visualising the EU: the Central and East European Enlargement Experience

Summary/Abstract: Starting with an analysis of the recent launch of EUTube, this article poses a number of different questions about the EU’s visibility, particularly from a Central and East European perspective. Arguing against the more commonly held belief that the EU’s visibility is on the decline, the article showcases a number of alternative examples of visibility whereby other actors, coming from the publicity world, critically engage with problems surrounding the EU such as discrimination, the work-visa regime, the EU Constitution and the CAP reforms. Focusing on the Polish Plumber campaign in France and Poland as well as the Bucegi and Ursus beer campaigns in post-enlargement Romania, the article argues that such campaigns could and should play an important role in expanding the visual horizon of the EU and opening the door to other ‘legitimate’ authors of ‘text’ and ‘images’ pertaining to the EU.

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