ETHICS VERSUS MANIPULATION: ABOUT CHARISMA AND OTHER TYPES OF COMMUNICATION
ETHICS VERSUS MANIPULATION: ABOUT CHARISMA AND OTHER TYPES OF COMMUNICATION

Summary/Abstract: The ethics of communication is the most significant branch of the applied ethics; it comprises everything that means common aspect within the other professional ethics (e.g. legal ethics, business ethics, etc.) and, moreover, it has, its own topics with their own dynamics – whom we will pay attention hereby given their significance for public communication (specific for administration). Thus, we will first address the charisma (which we rather consider a hindrance against healthy communication, rather than its catalytic) and we will continue with the definition of manipulation and persuasion and we will draft a taxonomy of the communication pathological types or potentially pathological. The invoked pathology is, obviously, a moral one and we want to point out that, the difference specific to public communication related to other communication forms is exactly the fact that the types described hereby do not have to manifest themselves within it (as we sometimes notice nowadays). But, necessarily for the ethics of communication – the lie is the most important subject (= sine qua non conditions which makes the difference between moral and immoral) and thus we will approach it in our paper.

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