IMPLEMENTACIJA STRATEGIJE MARKETING MENADŽMENTA U CILJU UNAPREĐENJA POSLOVANJA
IMPLEMENTATION OF MARKETING MANAGEMENT STRATEGY FOR BUSINESS IMPROVEMENT

Summary/Abstract: The trategy enables company to rationally and at the right time reacts on all changes in environment where it doing its business, while marketing means achieving organizational goals and process of delivery of wanted product or services, more effective and efficient in comparison with competition. Strategy of enterprise is developing through process of strategic management, which integrates analysis of internal and external factors from the environment, directing the organisation, in other words defining vision, mission and developing goals, formulation, implementation and strategic control. Organisational environment is consists of external and internal factors that have influence on the way company’s are achieving their goals. The main goal is to determine current and future chances and threats, that may affect the company’s ability to achieve wanted goals. With the implementation of efficient marketing management strategy, new environment is rising, in which top management of an enterprise can rationally reacts and significantly increase profitability.

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