PROMOTION POLICY FEATURES OF HIGH GROWTH ENTERPRISES Cover Image

GREITO AUGIMO ĮMONIŲ SKATINIMO POLITIKOS YPATUMAI
PROMOTION POLICY FEATURES OF HIGH GROWTH ENTERPRISES

Author(s): Birutė Kurlavičiūtė, Povilas Mačiulis, Vaida Pilinkienė
Subject(s): Economy
Published by: Lietuvos verslo kolegija
Keywords: Small and medium enterprises; business promotion; business support; fast-growth company.

Summary/Abstract: Fast growing enterprises - those whose average annual growth rate of employees is more than 20 percent three years in a row. The attention of business promotion policy makers is focused on this type of business. In many states, a small group of fast growth enterprises creates a significant share of new jobs. Therefore, promotion policy of fast growth firms is carried out to solve social problems, such as unemployment. Small and medium enterprises promotion policy goal is the creation of new companies and the creation of a friendly environment for small businesses. Opinions in this place stand out. Some of policy-makers choose to implement a common policy to promote, while the other focus on small and medium-sized businesses with the highest potential. In order to understand the high growth enterprises promotion policy features, the article identifies the factors promoting high development. This paper analyzes the topic of high growth companies, as well as discusses the negative aspects of the promotion of business and risk. The article also analyzes the practices of high growth enterprises promotion in USA. This paper presents the main incentive policies, which determines businessmen’s ambitions to implement the growth of the company and promote the development of enterprises. Due to the economic, social and political roles, all levels of government (national, regional and local) have developed strategies to support small and medium businesses. This paper presents examples of the promotion of business at all levels of government. Small and medium-sized business promotion policy should be seen as two separate branches: general small and medium business policy and high growth enterprises policy. Promotional tools and measures are similar, but differ in their specifications. There is no one answer, where state resources must be concentrated, so this article discusses the scientific arguments and proposals. This paper describes the key promotion policy of small and medium enterprises and the high growth enterprise policy differences and features.

  • Issue Year: 23/2013
  • Issue No: 2
  • Page Range: 23-30
  • Page Count: 8
  • Language: Lithuanian