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PUBLIC STRUCTURES
PUBLIC STRUCTURES

Author(s): Ionel Narița
Subject(s): Social Sciences
Published by: Editura Fundaţiei România de Mâine
Keywords: public communication; target public; effective communication

Summary/Abstract: The public is a product of public communication. During a public communication act, the sender intentionally makes a distinction between the destinations of the message and the excluded people – the members of a population who shouldn’t receive the message. Consequently, a public communication act divides a population into three disjoint sets: target public, excluded public and indifferent public. Often, there are receivers of a message that don’t belong to the target public; therefore, the set of message receivers (or actual public) and the set of target public are not identical. A public communication act is effective if the target public is contained in the actual public and the excluded public is disjoined relatively to it.

  • Issue Year: 14/2013
  • Issue No: 2
  • Page Range: 33-41
  • Page Count: 8
  • Language: English