Consultancy Services in Marketing and Management – Growth Factor of Competitiveness for Small and Medium Enterprises
Consultancy Services in Marketing and Management – Growth Factor of Competitiveness for Small and Medium Enterprises

Summary/Abstract: Small and medium enterprises have played and still play a vital role in any national economy, representing an important factor of economic growth. European Union attached and still attaches a great importance to entrepreneurial spirit development and puts a considerable accent on innovative practices development for the purpose of enterprises establishment and development. Given these considerations, the paper proposes that through a qualitative marketing research, focus-group, to highlight the need for consulting services in marketing to Small and Medium Enterprises.

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