Tropai ir okaziniai dariniai reklamos tekstuose
Tropes and occasionalisms in the texts of advertisments
Author(s): Irena SmetonienėSubject(s): Language and Literature Studies
Published by: Lietuvių Kalbos Institutas
Keywords: Advertisments; occasionalisms; tropes
Summary/Abstract: Advertisments in Lithuania is a new and unexplored area with no established boundaries and language requirements. Advertisments overemphasise the function of impact, which is best expressed by occasionalisms and unusual tropes. What has been investigated by specialists of word-formation as individual cases in particular style now is becoming almosteveryday practice.
Journal: Bendrinė kalba (iki 2014 metų – Kalbos kultūra)
- Issue Year: 2003
- Issue No: 76
- Page Range: 126-130
- Page Count: 5
- Language: Lithuanian