Balanced scorecard - koncept mjerenja uspješnosti savremenog preduzeća
Balanced Scorecard - a concept for measuring performance of the modern company

Summary/Abstract: Balanced Scorecard (BSC) provides management with necessary instruments for succeeding in business. Those who support this concept emphasize that it is very important for the company to observe different indicators through four perspectives: innovation and growth, financial, customer and internal business process. All indicators are important, but financial goals are presented as final goals. The aim of the paper is to present BSC and its development through three generations. Even though there is much evidence of its successful application, there is still no explanation for not using this model in Bosnia and Herzegovina. The paper also seeks the explanation for this.

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