Patrimonium Sancti Georgii
Patrimonium Sancti Georgii

Summary/Abstract: The paper investigates the characteristic elements of heritage of the St. George Monastery (Pillars of St. George) near Novi Pazar by examining the relationship between the heritage (Latin patrimonium) and the various phenomena involved in its formation. Correlations between material holders of heritage values, imaginative and memory structures, as well as modern concepts of media presentation have been examined. These relationships are illustrate by the historical events (The battle for Novi Pazar in the First Balkan War), artistic creations (poem „Pillars of St. George“ by Laza Kostic), and marketing mechanisms the catchphrase „Renew ourselves – raise the Pillars“). The aim is to point out the complex structure of an idea of heritage and the necessity of preserving condition for a heritage communication.

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