Customer Relationship Management
Customer Relationship Management

Summary/Abstract: The marketing concept is based on the assumption that company should produce what theycan sell, instead of trying to sell what is produced.Consumer behavior is a complex and not always logical process. The consumer in makingits decisions manages a variety of reasons, starting from the rational to emotional andillogical.Prediction of behavior can be explained as a positivist and a variable expression withfollowing proverb – „Measure what is measurable, and make measurable what is notso“.Consumers, as one of the most important company stakeholder represent the purpose ofboth, the arbitrary and services companies, so it is necessary to constantly listen to theirneeds and build lasting relationships with them

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