Kinijos propaganda Rusijoje: estetiniai strategijos elementai
Chinese Propaganda in Russia: Aesthetic Elements of the Strategy

Summary/Abstract: The article analyses the aesthetic dimension of Chinese propaganda in Russia. The analysis seeks to identify the aesthetic component of Chinese propaganda in Russia as the fundamental, synthesising catalyst of Russian Sinophilia which unites several factors. The aesthetic aspect of Chinese propaganda in Russia is revealed through an analysis of official PRC websites in Russian, which clarifies a close connection between form and content in propaganda. The form quite often acquires a function which not only imparts the content, but also corrects it and uses it to manipulate and dominate. The analysis names as Russia’s Achilles’ heel its unbridled and unshakeable belief in its unique and inevitable Messianic mission in World History. This is its weak spot exploited by Chinese propaganda. The Russian reaction to Chinese propaganda is analysed, invoking the categories of both Sinophilia and Sinophobia. It is asserted that Chinese propaganda in Russia relies on the principles of involvement and participation, which are based on cultural exoticism and Confucian philosophy. To sum up, Chinese propaganda in Russia is identified as part of a plan/strategy for the establishment and maintenance of a grand, universal, practical, cosmopolitan Chinese philosophy or world order at the level of a global international system and world politics.

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