Мониторинг на туристическия бизнес
Monitoring of the Tourism

Summary/Abstract: The study synthesizes the studied by the author foreign ideas and experience on the applying of monitoring of the business and especially of the tourism. Developed is the idea that the monitoring is a management function, through which continuously is gathered information for the execution of a preliminary determined strategy, policy or complex program, for a revision of the real events without counting the established positions. Pointed out is that in the current conditions of continuously sharpening competition, development of new technologies and globalization, the business needs continuous observing of the current changes. The monitoring reveals the differences in the behavior of the firms or organizations concerning the planned positions, initiates “the coming back” to the right path till the final execution of the set objectives and tasks or modifies them. The specifics of the tourism that make it strongly dependent on many factors are studied as a premise for monitoring. The lack of monitoring of the Bulgarian tourism makes the firms and organizations less flexible in the difficult conditions of forming the Bulgarian tourism market. Recommended is an execution of monitoring using the studies of the World Tourism Organization for the indicator of the tourism, the methods of the satellite calculation and the index of the tourism invasion, as well as the experience of the developed tourism countries.

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