RESEARCH ON OBTAINING AND USING MARKETING INFORMATION IN COMMERCE COMPANIES
RESEARCH ON OBTAINING AND USING MARKETING INFORMATION IN COMMERCE COMPANIES

Summary/Abstract: The present paper focuses on the issue of using marketing instruments (concepts, policies, strategies, research etc.) in commerce companies in Brasov. The research is about identifying the marketing instruments that are used in the activity of the commerce companies in Brasov and it underlines the peculiarities of marketing in commerce companies. The information obtained contributes to a better understanding of the way marketing activity works in commerce companies in Brasov. The method used to identify the attitudes and opinions of commerce companies’ managers in Brasov, regarding collecting and using marketing information, is the focus group. The paper ends with the conclusions of this research at the level of a single city – Brasov.

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