VENDÉGELÉGEDETTSÉG ÉS ÉRTÉKPREFERENCIÁK MEGHATÁROZÁSA A BAKONY–BALATON GEOPARKBAN
DETERMINING GUEST SATISFACTION AND VALUE PREFERENCES IN THE BAKONY–BALATON GEOPARK

Summary/Abstract: The regional initiation of Bakony–Balaton Geopark Group has many tourism products, including the latest trends, that can find a place on the global market by a well-positioned strategy. Recently, some innovative product types, such as eco-tourism and geotourism calls the most adequate clientele to explore and observe the geological formations of this diverse territory, for that reason, on-site presentation is an essential and inevitable form of experience. The area under research is the Bakony–Balaton Geopark with Balaton Uplands National Park. The acquaintance of these recreational sites with their natural beauty and added value is essential to create harmony between nature and man. To make a point of view, the task of the geopark is to build and maintain a living conception of sustainable development for present and future generation. The research study concentrates on the visitor's feedback based on their personal observation related to the study trails, viewpoints, and infrastructure. Evaluating the visitor's satisfaction provides a useful perspective for tourism development strategies (e.g., in case of study trails, path reconstructions, protected geological sites).

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