RESEARCH PARADIGMS FOR RESTAURANT MANAGEMENT IN COVID19 SYSTEMATIC REVIEW OF THEORETICAL FRAMEWORKS AND A RECOMMENDED RESEARCH DESIGN
RESEARCH PARADIGMS FOR RESTAURANT MANAGEMENT IN COVID19 SYSTEMATIC REVIEW OF THEORETICAL FRAMEWORKS AND A RECOMMENDED RESEARCH DESIGN

Summary/Abstract: The coronavirus epidemic has posed an unexpected challenge to tourism and hospitality operators worldwide. Local and global restrictions separated the guests and the hosts from each other. Coping with the crisis led to the transformation of the business model of enterprises and the forced adaptation of guests and diners. Since the spring of 2020, a number of studies have been published in the international scientific literature on the phenomena of tourism hospitality. Most of the studies can be grouped around the paradigms of corporate theory, marketing, consumer behaviour, and organizational behaviour. Among different scientific approaches, resilience shows a significant theoretical and managerial potential. Resilience means the ability to adapt to and recover from adverse events and to develop the ability to cope in the future. There is no doubt that tourism businesses should only be rebuilt from the damage they have suffered during the coronavirus epidemic, together with the development of their resilience. Therefore, the aim of recent study is to present a conceptual framework for commercial hospitality SMEs, including variables such as planned and adaptive resilience, financial performance, sustainable tourism development and satisfaction with state aid. The study proposes the composition of the corporate sample needed to examine resilience, and interprets the applicable research scale and methodology.

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