UTAZÁS A PANDÉMIA ÁRNYÉKÁBAN - AVAGY HOGYAN VÁLTOZTAK A MAGYAR LAKOSSÁG UTAZÁSI SZOKÁSAI, ILLETVE FOGYASZTÓI DÖNTÉSEI A VILÁGJÁRVÁNY IDEJÉN
TRAVEL IN THE SHADOW OF THE PANDEMIC – OR HOW THE TRAVEL HABITS AND CONSUMER DECISIONS OF THE HUNGARIAN POPULATION CHANGED DURING THE GLOBAL PANDEMIC

Summary/Abstract: Our goals were to give a complete overview of the changes caused by COVID-19 in the travelling habits of the Hungarian inhabitants in 2020, furthermore how the pandemic influences their plans in 2021. Consumer opinions and mapping of changes in their travelling decisions were carried out in primary research, which included a quantitative research method with a questionnaire survey among the Hungarian travellers. Our results show that the global pandemic had a large impact on the travelling habits of the domestic population. We found significant differences in every age group and in other demographic parameter in terms of frequency, date, length, goals, motivation, modes of organization of traveling, persons traveling together, and types of the chosen accommodation before and during the period of pandemic. Getting out of quarantine as a new kind of motivation appeared in 2020. The consumers' travelling plans became much braver for 2021 in every demographic group. This year, Hungarian inhabitants are planning to make up for their postponed and missing journeys. Hygiene is still remain as important in 2021 as it was in 2020.

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