The Impact of Social Media on Political Marketing Education
The Impact of Social Media on Political Marketing Education

Summary/Abstract: This article examines how the evolution of social media transforms the didactics of political marketing in higher education. It identifies key communication phenomena and analyzes their pedagogical implications for curriculum design, teaching methods, and learning outcomes. The research synthesizes recent academic literature from peerreviewed journals and author’s own observations from courses taught at the university to propose recommendations for integrating social media competencies into political science education.

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