KÖNYVTÁRAK A KÖZÖSSÉGI MÉDIÁBAN
LIBRARIES IN THE SOCIAL MEDIA
Author(s): Dóra EgerváriSubject(s): Media studies, Library operations and management, Electronic information storage and retrieval, Communication studies, ICT Information and Communications Technologies
Published by: Pécsi Tudományegyetem
Keywords: social media; library; statistics;
Summary/Abstract: Various social media platforms are used by many public collection(s) (institutions) in Hungary, Europe and worldwide. Among public collection(s) (institutions), libraries have quickly realised that they can reach their readers, users and visitors very quickly and efficiently through this channel, and that they can also deliver content to their latent users more easily and quickly. In this way, important messages can also be sent to social groups who have not been attracted to the library so far, and thus have not had any interaction. But which social media platforms are used by county libraries in Hungary? What content do they publish? What kind of activity do they generate from their followers? Are they using these tools well or effectively? These are some of the questions we seek to answer in this study.
Journal: Tudásmenedzsment
- Issue Year: 25/2024
- Issue No: 1
- Page Range: 53-62
- Page Count: 10
- Language: Hungarian
