ZARZĄDZANIE MEDIAMI CYFROWYMI I SPOŁECZNOŚCIOWYMI – WYBRANE ASPEKTY KOMUNIKACJI SPOŁECZNEJ W SŁUŻBACH MUNDUROWYCH
THE MANAGEMENT OF DIGITAL AND SOCIAL MEDIA – SELECTED ASPECTS OF SOCIAL COMMUNICATION IN THE UNIFORMED SERVICES

Summary/Abstract: The evolution of technology and the possibilities of managing digital and social media appear to be an essential element of effective communication, especially in the event of a crisis situation. The effective use by uniformed services of communication channels, both traditional and modern media, preceded by problem analysis, allows for the implementation of various management techniques to synchronise and improve the functioning of these organisations. At the same time, it influences the shaping of a proper image of the uniformed services, closely linked to the identity of a given formation and its reputation. Uniformed services are organisations of public trust guaranteeing public security, which is why placing high demands on them regarding social communication activities seems extremely important. Given the growth of threats including hybrid actions affecting a country's information environment, it seems important to conduct an analysis of research and source materials on the issue discussed.

• Details
• Contents