Mediating Role of Risk Acceptance in QRIS Adoption Among Microentrepreneurs: An ISO 31000 Risk Treatment Perspective
Mediating Role of Risk Acceptance in QRIS Adoption Among Microentrepreneurs: An ISO 31000 Risk Treatment Perspective

Summary/Abstract: The adoption of QRIS, Indonesia’s standardized QR code payment system, has expanded nationally but remains uneven among microentrepreneurs, particularly those operating with limited resources. This study examines how ISO 31000-based risk treatment strategies, including Risk Control, Risk Mitigation, Risk Transfer, and Risk Avoidance, influence Risk Acceptance and subsequently the Intention to Adopt QRIS. Using a quantitative approach, data were collected from 150 microentrepreneurs in Bandung City who have not yet adopted QRIS, and the model was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings show that Risk Mitigation and Risk Transfer significantly enhance Risk Acceptance, which emerges as the strongest predictor of adoption intention. Risk Avoidance demonstrates a positive direct effect on intention, indicating a necessity-driven adoption logic, while Risk Control does not significantly influence Risk Acceptance. Mediation analysis confirms that Risk Acceptance acts as a psychological gateway for translating mitigation and transfer strategies into adoption intent. Quantitatively, Risk Acceptance exhibits the strongest effect on Intention to Adopt (β = 0.546), while Risk Mitigation (β = 0.409) and Risk Transfer (β = 0.357) significantly contribute to Risk Acceptance. The model explains 52.7% of the variance in Risk Acceptance and 35.8% of the variance in Intention to Adopt. These findings extend UTAUT by integrating risk treatment constructs and provide practical insights for policymakers and payment providers to prioritize mitigation education, promote community-based risk transfer mechanisms, and design low-friction control tools suited to microenterprise constraints. However, the findings should be interpreted in light of the study’s purposive single-city sample and cross-sectional research design.

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