AI LITERACY AS A NEW ETHICAL AND LEGAL OBLIGATION OF ORGANIZATIONS Cover Image

AI LITERACY AS A NEW ETHICAL AND LEGAL OBLIGATION OF ORGANIZATIONS
AI LITERACY AS A NEW ETHICAL AND LEGAL OBLIGATION OF ORGANIZATIONS

Author(s): Gordana Đuretić, Lazar Đurović
Subject(s): Law, Constitution, Jurisprudence, ICT Information and Communications Technologies
Published by: Fakultet za poslovne studije i pravo
Keywords: artificial intelligence; AI literacy; business ethics; legal ethics; organizational responsibility; human oversight

Summary/Abstract: The increasingly widespread use of artificial intelligence in business, legal work, public administration, education, and communication with users shows that organizations can no longer regard digital tools merely as technical support for work. Artificial intelligence can significantly accelerate data processing, facilitate decision-making, and increase the efficiency of business processes; however, it simultaneously raises issues of responsibility, confidentiality, transparency, bias, data protection, and human oversight. For this reason, contemporary organizational environments increasingly require the development of AI literacy as a distinct form of knowledge, professional diligence, and institutional responsibility. The paper proceeds from the position that AI literacy is not identical with general digital literacy. While digital literacy primarily refers to the ability to use computers, software, digital platforms, and electronic communication, AI literacy includes an understanding of the basic capabilities and limitations of artificial intelligence systems, awareness of the risks associated with their use, and the ability to critically verify the outputs generated by such systems. This is particularly important where artificial intelligence is used in areas that may affect individuals’ rights, interests, employment status, privacy, or legal position. The paper analyzes AI literacy at the intersection of business ethics, legal ethics, and organizational responsibility. From the perspective of business ethics, AI literacy is viewed as part of a responsible organizational culture and as a condition for preserving the trust of employees, clients, and the public. From the perspective of legal ethics, it is linked to professional diligence, protection of confidential data, verification of sources, and responsibility for decisions made with the assistance of algorithmic systems. Particular attention is given to the European Union Artificial Intelligence Act, which recognizes AI literacy as an obligation of providers and deployers of AI systems. The aim of the paper is to demonstrate that AI literacy should not be understood as a secondary form of technical employee training, but as a new ethical and legal obligation of organizations that seek to use artificial intelligence responsibly, lawfully, and in a socially acceptable manner.

  • Issue Year: 17/2026
  • Issue No: 47
  • Page Range: 28-36
  • Page Count: 9
  • Language: Serbian
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