Zwischen Glorifizierung und Verteufelung. Das Deutschlandbild in Serbien
Between Glorification and Demonisation: The Image of Germany in Serbia

Summary/Abstract: Germany’s image in Serbia has shifted in recent years from being extremely positive to very negative. The reason for this is the centralised and controlled media landscape, which is being used by the all-powerful President Aleksandar Vučić to maintain his system of power. Through disinformation, the media intend to “prove” that Serbia plays an international role that far exceeds its actual significance. At the same time, a cult of personality is being fuelled, portraying the President’s role in both domestic and foreign policy as unique and therefore indispensable. The media promote their country’s neutral stance towards the West, Russia, and China, even though Serbia is clearly oriented towards the EU – and, above all, Germany – in economic and cultural terms.

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