Netflix Games, czyli strategie platformy Netflix wobec gier cyfrowych
Netflix Games: The Netflix Platform's Strategy toward Digital Games

Summary/Abstract: This paper analyses the strategy of streaming platforms in terms of interactive content-from interactive films to video games. The study covers the years 2017-2025 and focuses on the changing strategy of the Netflix platform regarding new forms of interactive entertainment over the years. The first part outlines a detailed history of this segment based on the most important media reports, which gives a coherent overview of the evolving strategy. The second part of the article presents findings from a detailed analysis of the video games library available to Polish subscribers. These results confirm the initial thesis: after the period of experimenting with interactive content in the years 2017-2024, since mid-2024, Netflix has shifted its focus to producing widely available content for the whole family.

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