Как понимаются заголовки новостей? К вопросу кликбейта
How to (re-)interpret titles of news? Case studies of clickbaits
Author(s): Károly BibokSubject(s): Media studies, Sociolinguistics, Fake News - Disinformation
Published by: Pécsi Tudományegyetem
Keywords: (re-)interpretation; context extension; conversational implicatures; explicatures; ambiguity;
Summary/Abstract: The present paper investigates titles of Russian and Hungarian news items in pragmatic frameworks definitely emerging in recent years (FINKBEINER 2024). It shows a claim that the understanding of news headlines should proceed considering the texts themselves. What is more, the body of the text does inevitably figure as a necessary context for the understanding. A qualitative analysis of headlines recovers a wider spectrum of (re-)interpretation compared to the paper by V. Apresjan and A. Orlov (APRESJAN, ORLOV 2022). To illustrate the novelty of my approach, two examples taken from their paper are submitted to a thorough revision. (For other types of (re-)interpretation applied during my qualitative analysis of headlines, see BIBOK 2024.)
Journal: SlavVaria
- Issue Year: 4/2024
- Issue No: 1
- Page Range: 13-22
- Page Count: 10
- Language: Russian
