Využitie umelej inteligencie v kultúrnych inštitúciách na Slovensku: Prehľad súčasného stavu a výziev
The Use of Artificial Intelligence in Cultural Institutions in Slovakia: An Overview of the Current Situation and Challenges
Author(s): Tímea Saboslajová, Iveta Korobaničová, Miriam ŠebováSubject(s): Museology & Heritage Studies, Communication studies, Sociology of Culture, Marketing / Advertising, ICT Information and Communications Technologies, Artificial Intelligence
Published by: Belianum
Keywords: Artificial intelligence; Cultural institutions; Culture; Digital marketing
Summary/Abstract: This paper maps artificial intelligence (AI) adoption in Slovak cultural institutions andexplores its perceived relevance for marketing communication, visitor experience, and engaging young audiences (8–25). It draws on an exploratory online survey (closed/open questions) complemented by follow-up email communication. Responses came from 10 Slovak institutions and one foreign gallery; thus, results are indicative, not statistically representative. AI use appears limited and focused on accessible applications (AI-supported advertising, content generation, chatbots, basic analytics). Reported barriers include limited funding, insufficient technical capacity/skills, and ethical or legal concerns, while perceived benefits include better targeting, higher engagement, and improved insight into visitor preferences. Overall, AI may help modernise cultural marketing if implemented responsibly and as a complement to human creativity.
Journal: Ekonomika a spoločnosť
- Issue Year: 27/2026
- Issue No: 1
- Page Range: 1-17
- Page Count: 17
- Language: Slovak
