Arttirilmiş gerçeklik teknolojisinin yönetim bilişim sistemleri ile entegrasyonu: işletmeler için yeni firsatlar
Integration of Augmented Reality Technology with Management Information Systems: New Opportunities for Businesses

Summary/Abstract: Today, technological developments bring about radical transformations in the business world and push businesses to seek constant change and innovation. In this dynamic environment where competition is increasingly intense, it has become necessary for businesses to quickly adapt to evolving technologies in order to survive and achieve sustainable success. In this regard, businesses are integrating next-generation technologies into their business processes to increase efficiency, improve customer experience and offer innovative services. Among these technologies, one that has attracted particular attention and rapid adoption in recent years is Augmented Reality (AR). AR is an innovative technology that integrates the physical environment with digital content, providing users an enriched and interactive experience. Integrating AR technology with Management Information Systems strengthens information-based decision-making processes, increases operational efficiency, and provides strategic advantages. The primary objective of this research is to comprehensively address how businesses can utilize AR technology in their digital transformation processes and the areas in which this technology can create value by integrating it with Management Information Systems.

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