Szybka dostawa – czyste sumienie? Ekologistyka i odpowiedzialna konsumpcja w dobie mediów
Fast delivery – a clear conscience? Eco-logistics and responsible consumption in the media age

Summary/Abstract: RESEARCH OBJECTIVE: This article analyzes how e-commerce logistics, consumer behavior, and the environmental effects of shopping convenience are interconnected. It asks whether immediate delivery and easy returns intensify consumption and reinforce the rebound effect. RESEARCH RESULTS: Free shipping and free returns were associated with a 6.2% increase in average order value and a 13.9% increase in the odds of impulse purchases. Hybrid environmental modeling showed that same-day delivery remained more carbon-intensive than consolidated delivery. CONCLUSIONS, INNOVATIONS, AND RECOMMENDATIONS: The article shows that e-commerce logistics shapes consumer behavior and can reduce the environmental gains from operational improvements.

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