(Ne)učinkovitost izborne kampanje za izbore u Europski parlament 2004. u Sloveniji
(Non)Efficiency of The Election Campaign for The European Parliament Elections in 2004 in Slovenia

Summary/Abstract: In the article we analyse the election campaign processes for the European Parliament election in Slovenia in 2004. We emphasise dif¬ferent theoretical explanations of election campaigns, among which we synthesise three important sets of contents, defined as process-or¬ganizational, media and system elements of the campaign. In the arti¬cle we analyse the existence of all mentioned contents, where we predict that we can talk about some sort of connection between the efficiency of the election campaign or the decision about the selection of the campaign elements and final election effects of final party suc¬cess at the elections. On the basis of the exposed efficiency indicators and implemeneted analysis in the case of Slovenian election cam¬paign for the European election we can not confirm the connected¬ness between different campaign acitivities and final election result between the competitive political parties.

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