DIGITALNA TRANSFORMACIJA KULTURNE I KREATIVNE INDUSTRIJE U BOSNI I HERCEGOVINI
DIGITAL TRANSFORMATION OF THE CULTURAL AND CREATIVE INDUSTRY IN BOSNIA AND HERZEGOVINA

Summary/Abstract: Cultural and Creative Industries (CCI) represent a crucial sector that bridges art, culture, business, and technology, making a vital contribution to the global economy and social fabric. The document explores how CCIs not only contribute to economic growth but also shape cultural diversity and social cohesion. By analyzing the digital revolution and globalization, the paper examines how these factors are transforming cultural production and consumption, enabling a wider range of actors to shape the cultural environment. Through a detailed examination of the impact of CCIs in Bosnia and Herzegovina, the paper emphasizes how young people play a key role in shaping this dynamic sector, highlighting the need for strategic investment and policy frameworks that support innovation and cultural exchange. It considers how digitization is influencing creative practices and business strategies in the sector, emphasizing the opportunities and challenges brought about by the digital era. The research provides deeper insights into the interaction between technology and creative processes, exploring how digital transformation can contribute to the sustainability and growth of culturally oriented enterprises in Bosnia and Herzegovina. The research methodology includes a combination of qualitative and quantitative methods, including analysis of secondary data, case studies, and surveys of relevant stakeholders within the CCI sector. This methodology has enabled a deeper understanding of current trends, as well as the identification of key challenges and opportunities within CCIs. Through the analysis of various examples, the paper sheds light on how CCIs shape cultural identity and social well-being, and explores potential directions for the development of this sector. In the context of Bosnia and Herzegovina, the paper explores the specific contributions and challenges of CCIs, emphasizing the importance of informed policies and strategic investments for the sustainable development of this sector.

• Details
• Contents