Zastosowanie metody SWOT/TOWS do analizy otoczenia przedsiębiorstwa produkcyjnego
Analysis of Environment of Company with Application of SWOT/TOWS Methods
Author(s): Mariusz Gontarczyk, Aneta Stefaniuk, Jarosław ZelkowskiSubject(s): Business Economy / Management, Micro-Economics
Published by: Wojskowa Akademia Techniczna im. Jarosława Dąbrowskiego
Keywords: company’s environment; SWOT/TOWS method;
Summary/Abstract: The article presents one of the possible approach towards evaluation of environment base on SWOT/TOWS method, which takes into consideration analyses of internal and external environment. It was pointed out that during such procedure the selection of factors which are part of internal and external environment plays important role.
Journal: Systemy Logistyczne Wojsk
- Issue Year: 42/2015
- Issue No: 1
- Page Range: 65-80
- Page Count: 16
- Language: Polish
