Business and PR ethics – current affairs of business ethics and communication – professional ethics
Business and PR ethics – current affairs of business ethics and communication – professional ethics

Summary/Abstract: Economic, political, environmental and technological transformations take place both domestically and globally as well as focus on the role of the cultural value crises and value changes, institutions and norms of ethics. Our study intends to point out the tendencies in the field of ethics, business and PR ethics, their causes and to their current phenomena, it clarifies the basic ethical values, the process of institutionalizing ethics, the practical phenomena and the challenge of ethics. It is a tendency of contradiction where the development of ethical institutions is fuelled by the devaluation of human and ethical values and new phenomena of our changing world. With the introduction of ethical institutions for professions, markets and organizations, - in this way, by demonstrating and publishing core values and applying innovative, evolving insurance solutions -, they protect existing ethical values, also curb the effects of negative trends, and thirdly, weakening individual, organizational, market and social morality.

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