Atrakcyjność rynku sąsiada w opiniach środowisk biznesowych Polski i Ukrainy
The Atractiveness of the Neighbour’s Market in the Opinions of Business Environments in Poland and Ukraine

Summary/Abstract: The paper presents the results of surveys conducted among the business environments of the border area of Poland and Ukraine concerning their mutual opinions about their neighbour’s market. Senior managers and entrepreneurs from Polish companies located in Lublin Voivodeship provided their assessment of the Ukrainian market (413 respondents); by analogy, their Ukrainian counterparts from Volyn Oblast assessed the Polish market (272 respondents). The cross-analysis encompassed the assessment of the two markets in the perspective of four main areas of problems: law-administrational, social-economic, technical-infrastructural, and operating costs and taxation, as well as a general evaluation of their attractiveness for business and main factors shaping this attractiveness. The results of the examination reveal a significant asymmetry in the mutual perception of the neighbouring market by the companies functioning in the border areas of the two analysed countries: the Polish market is assessed much better by the Ukrainian managers and enterpreneurs as compared with the assessments of the Ukrainian market given by the Polish managers and enterpreneurs. Moreover, it has been proven that the crucial questions considered by Polish enterpreneurs in their evaluation of the Ukrainian market by the Ukrainian enterpreneurs in their assessment of the attractiveness of the Polish market. These differences in opinions and viewpoints may constitute a barrier hampering cross-border economic cooperation between the two regions.

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