Personality and behavioural factors as predictors of investment intention in the Croatian stock market
Personality and behavioural factors as predictors of investment intention in the Croatian stock market
Author(s): Marija Vuković, Snježana Pivac, Karmen Vrhar ŠušnjaraSubject(s): Social Sciences, Economy, Psychology, Business Economy / Management, Individual Psychology, Personality Psychology, Financial Markets, Accounting - Business Administration
Published by: Editura Universităţii »Alexandru Ioan Cuza« din Iaşi
Keywords: behavioural factors; investment decision; personality; financial market; investment intention;
Summary/Abstract: This research examines the role of personality traits and appropriate behavioural factors in individual investors’ decisions. The research was carried out using a survey analysis among 310 Croatian stock market investors. PLS-SEM (Partial least squares structural equation modelling) results offer evidence that investors’ stability positively influences their emotions, overconfidence, loss aversion and investment decisions, while plasticity affects their overconfidence and loss aversion. Overconfidence, emotions and loss aversion positively affect investment decisions. These decisions positively impact investment performance, satisfaction and further investment intention. Understanding investors’ behaviour may improve investment decisions and future investment intention, while also helping financial advisors design more suitable portfolios and strategies. Comparative analysis could further confirm broader behavioural patterns in the stock market.
Journal: Eastern Journal of European Studies
- Issue Year: 17/2026
- Issue No: 1
- Page Range: 37-59
- Page Count: 23
- Language: English
