THE QUALITY OF MORAVA COUNTY TOURISM PRODUCT AS THE DEVELOPMENT FACTOR OF ECOTOURISM
THE QUALITY OF MORAVA COUNTY TOURISM PRODUCT AS THE DEVELOPMENT FACTOR OF ECOTOURISM

Summary/Abstract: Morava County is an area rich in numerous tourism potentials which could present the key factor in positioning the County on the tourist map of Serbia. Tourism resources and plentiful attractions in this part of the country can indeed be of interest to the international tourism market. The latest trends in this industry, indicated through a rising direction towards natural eco-destinations, accelerating personalization, as well as an increasing interest for selected forms of the tourist movements, should serve as a basis for faster and more complex tourist activity in this area. The paper provides an analysis of the most appropriate method for the creation of an optimal tourism product which would serve as the key factor in Morava County ecotourism development. Accordingly, it processes all relevant factors of efficient product management, development carriers, as well as strategic decisions executors bound to act towards realization of high economic effects. Achieved quality of Morava County tourism product should be a constant subject to increasing tourism demand, satisfying tourism offer and overall ecotourism development as one of the most prospective types of tourism in the future.

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