Маркетингово изследване на Международен летен фолклорен семинар в АМТИИ „Проф. Асен Диамандиев“ – Пловдив
Marketing research on Bulgarian Folk Music and Dance Seminar held in AMDFA “Prof. Asen Diamandiev” – Plovdiv
Author(s): Aleksandar KolevSubject(s): Economy, Essay|Book Review |Scientific Life, Conference Report, Marketing / Advertising
Published by: Академия за музикално, танцово и изобразително изкуство „Проф. Асен Диамандиев“ – Пловдив
Keywords: Marketing; Folk Music and Dance Seminar; Research
Summary/Abstract: The report reflects the research conducted for the marketing strategies used in the organization and implementation of the International Summer Folklore Seminar, organized by the Academy of Music, Dance and Fine Arts „Prof. Asen Diamandiev“ – Plovdiv. The research was conducted among a focus group of participants in the organization and conduct of the seminar.
Journal: Международна научнопрактическа конференция "Управленски и маркетингови проблеми в изкуството"
- Issue Year: 1/2025
- Issue No: 13
- Page Range: 133-141
- Page Count: 9
- Language: Bulgarian
