Нови политики във финансирането на изкуството и културата, като предпоставка за развитие на градски туризъм
New policies in arts and culture financing as a precondition for urban tourism development
Author(s): Kiril VelchevSubject(s): Economy, Essay|Book Review |Scientific Life, Conference Report, Tourism
Published by: Академия за музикално, танцово и изобразително изкуство „Проф. Асен Диамандиев“ – Пловдив
Keywords: culture; tourism; European Capital of Culture; financing; economic impact; audience
Summary/Abstract: The article examines contemporary marketing strategies and policies for financing culture, analyzed through the experience of Plovdiv as the European Capital of Culture 2019. The conclusions emphasize the role of strategic planning and innovation as a driver for sustainable urban development and tourism.
Journal: Международна научнопрактическа конференция "Управленски и маркетингови проблеми в изкуството"
- Issue Year: 1/2025
- Issue No: 13
- Page Range: 72-77
- Page Count: 6
- Language: Bulgarian
