DESIGNUL VESTIMENTAR CONTEMPORAN ÎN ERA DIGITALĂ: SINTEZE ÎNTRE CREATIVITATE, INTELIGENȚĂ ARTIFICIALĂ ȘI MEDII VIRTUALE
CONTEMPORARY FASHION DESIGN IN THE DIGITAL ERA: INTERSECTIONS BETWEEN CREATIVITY, ARTIFICIAL INTELLIGENCE AND VIRTUAL MEDIA

Summary/Abstract: The paper analyzes the transformations of contemporary fashion design in the context of the accelerated development of digital technologies, focusing on the relationship between human creativity, artificial intelligence, and virtual media. The study highlights the way in which the fashion design process is configured as a collaborative space between the human factor and algorithmic tools, generating new aesthetic directions and redefining the concept of authorship. Today, fashion creation increasingly takes place through the collaboration between designers and digital tools capable of generating suggestions, variations, and visual directions. In this context, the role of the designer is changing: rather than producing only the final form, the designer selects, adjusts, and interprets the results generated by technology. At the same time, digital fashion and virtual presentations are transforming the way the fashion object is perceived, as it increasingly becomes an image or a visual experience rather than solely a material product. From this perspective, the paper emphasizes the ways in which technology expands the expressive possibilities of fashion and contributes to the emergence of new forms of artistic communication. The research proposes an interdisciplinary perspective on contemporary fashion, highlighting the role of technology in the expansion of artistic practices and in the configuration of new forms of visual expression.

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