Make Memes Harder, czyli o kuratorstwie memów w mediach społecznościowych
Make Memes Harder. On Meme Curation from the Perspective of the Mainstream Social Media Platform
Author(s): Bartosz LutostańskiSubject(s): Media studies, Social Theory, Sociology of Culture
Published by: Wydawnictwo Uniwersytetu Warmińsko-Mazurskiego w Olsztynie
Keywords: meme; Instagram; communication; discourse; curation; interactivity;
Summary/Abstract: This article describes the phenomenon of curating one genre of media content, the meme, on one of the most popular social media platforms. Using quantitative and qualitative research on the Polish profile, Make Life Harder (1.5 million followers on Instagram), the author discusses four features of referential material selection in the first quarter of 2023. Monosemioticity, collaboration limitations, attribution of authorship and discursivity signal major shifts in the current understanding, definition and use of memes in networking media.
Journal: Media – Kultura – Komunikacja Społeczna
- Issue Year: 21/2025
- Issue No: 1
- Page Range: 141-158
- Page Count: 18
- Language: Polish
