DIAGNOSTICS OF THE EXTERNAL FACTORS INFLUENCE ON THE TOURISM ENTERPRISES STRATEGIC PLANNING
DIAGNOSTICS OF THE EXTERNAL FACTORS INFLUENCE ON THE TOURISM ENTERPRISES STRATEGIC PLANNING

Summary/Abstract: Development of a scientific and a practical approach to the diagnostics of the environmental factors influence on the strategic planning of tourism enterprises was considered in the article. Methods used in the process of the study: theoretical generalization and comparison, analysis and synthesis, classification, graphical visualization, mathematical and economic methods. Results. The external factors, influencing the strategic planning of tourism enterprises, were systematized; the diagnostics on the orientation and degree of the environmental factors influence on the strategic planning of tourism enterprises was carried out. Managers and specialists of Sevastopol tourism enterprises acted as respondents. As a result of generalization of the obtained data, factors of beneficial effects and factors that adversely affect the strategy of tourism enterprises were identified. Among the favorable factors, the most significant are income increase of population and normative and legal documents to regulate the tourism industry. The factors having the greatest adverse impact on the strategic planning of tourism enterprises are contradictions of passed laws and resolutions, orders and instructions of the executive and constant changes of the regulatory basis that regulates the enterprise. Discussion. A scientific-methodical approach to the diagnostics of the external factors influence on the strategic planning of tourism enterprises was developed further and was based on the orientation and the influence of environmental factors in terms of its strategic change systematization. Practical implementation. Using the proposed scientific and methodical approach to the diagnosis of the influence of external factors on the strategic planning of tourism enterprises, it is possible to determine the effect of external factors and their focus on strategic planning of the company, operating in the tourism market.The received results are used to optimize the management decisions at the strategic planning by means of features comparison of a tourism enterprise with strategic changes in external environment.

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