TRENDS IN WINE TOURISM IN HUNGARY
TRENDS IN WINE TOURISM IN HUNGARY

Summary/Abstract: This study examines the role and development potential of wine tourism in Hungary, with a particular focus on its economic significance and current trends. Tourism is a key sector of the national economy, contributing significantly to GDP and employment. The research presents the current state of domestic wine tourism and the characteristics of wine regions, while highlighting the significance of the Tokaj wine region as a World Heritage Site. The study emphasizes the role of innovation, storytelling, and digital solutions in developing wine tourism offerings, and highlights the importance of cooperation among tourism stakeholders. In conclusion, it states that wine tourism has significant development potential in Hungary, but its long-term competitiveness depends on conscious product development, strengthening an experience-centered approach, and coordinated action among industry stakeholders.

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