THE EVOLUTION OF THE FASHION MARKET IN THE CONTEXT OF CONTEMPORARY ECONOMIC TRANSFORMATIONS
THE EVOLUTION OF THE FASHION MARKET IN THE CONTEXT OF CONTEMPORARY ECONOMIC TRANSFORMATIONS

Summary/Abstract: The fashion industry represents one of the most dynamic and influential sectors of the global economy, characterized by rapid evolution driven by changing consumer behavior, increasing sustainability pressures, and technological advancement. Over the past two decades, the sector has undergone a profound transformation, fueled by the rise of fast-fashion business models, the integration of digital sales channels, and the reconfiguration of relationships among producers, distributors, and customers. Romania is no exception to this trend, experiencing a significant increase in the consumption of apparel products. This study aims to contribute to a deeper understanding of how economic factors influence the fashion industry and how global brands succeed in adapting to local markets within an ever changing economic environment.

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