From EU Funding to AI adoption: The Role of Digitalisation in Enhancing Business Performance in Europe
From EU Funding to AI adoption: The Role of Digitalisation in Enhancing Business Performance in Europe

Summary/Abstract: The rapid development of artificial intelligence (AI) in today’s business environment, as well as the opportunities offered by European digitalisation projects, have opened new directions for implementing modern solutions, helping companies to innovate, optimise, increase efficiency, and enhance their competitiveness. This paper provides an integrated overview of the main European initiatives regarding digitalisation and AI, while connecting funding programs with relevant literature on the adoption of AI in the business environment. The paper’s contribution is demonstrated by clarifying the relationship between European funding and innovation strategies that indirectly influence the adoption of AI in companies’ operational processes, while also offering a synthesised perspective on the factors driving companies’ digital transformation.

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